ADNA Survey

Also Available: 2004 ADNA Strategy Articulation - PowerPoint or PDF Complete Survey Results

The Atlanta Downtown Neighborhood Association has received the results of the anonymous online survey (28 questions) we asked Downtown residents, employees, students, and friends of the neighborhood to take. ADNA received assistance from the North Highland Group, a consulting firm.

A quick overview of survey results is shown below; the complete report is available for download at right.

Survey Results – Who took the survey?

• 145 Total respondents
• Gender:
  • Male 61%
  • Female 39%
• Age:
  • 18 – 24: 5%
  • 25 – 36: 47%
  • 37 – 49: 29%
  • 50 – 60: 15%
  • 61+: 4%
• Education: College or Advanced degree: 86%
• Number in home:
  • 1 person: 38%
  • 2 people: 55%
  • Other 7%
• Number of Children:
  • 0: 92%
  • 1: 8%
• Ethnicity:
  • White: 88%
  • Black: 4%
  • Hispanic 1.4%
  • Other: 6.6%
• Vehicles:
  • 0: 8%
  • 1: 44%
  • 2: 44%
  • 3+ :4%
• Occupation: Professional (technical/non-technical): 46%
• Annual Income:
  • < 50k: 32%
  • 50k – 100k: 50%
  • >100k: 18%
• Type of residence: Condo/Loft (Owned, not rented, and participate in a resident association.)

Survey Results – Who took the survey?

• Majority of respondents:
  • Male
  • White
  • Age 25-36
  • College or Advanced degree
  • 1 – 2 people in household
  • 0 Children
  • 1 – 2 vehicles
  • Occupation: Professional (technical/non-technical):
  • Annual Income: 50k – 100k
  • Type of residence: Condo/Loft (Owned and participate in a resident association.)

Survey Results – ADNA Participation

• 35% are ADNA members
• 70% participate in ADNA functions
• ADNA Events most respondents attended:
  • Downtown festival
  • Tour of Lofts
  • Downtown Dwellers Happy Hours
  • First Thursday’s Art Walk
• 70% are interested in working on future ADNA initiatives.

Survey Results – Resident’s Issues

• Issues where over 80% of respondents think attention is needed:
  • Encouraging economic development that reflects the desires of residents (91%)
  • Holding officials accountable for issues that affect residents (87%)
  • Representing resident’s views and opinions to local/state government (80%)
• Issues where over 50% of respondents think attention is needed:
  • Representing resident’s views and opinions to commercial entities/companies (79%)
  • Attracting more residents to downtown (76%)
  • Enforcing zoning rules (73%)
  • Establish effective zoning rules (68%)
• Issues where over 25% of respondents think attention is needed:
  • Diversifying the downtown population (41%)

Survey Results – ADNA effectiveness ratings

• Very effective (9.1%)
• Effective (34.8%)
• Somewhat effective (23.5%)
• Not effective (4.5%)
• Don’t know (28%)

Survey Results – One piece of advice for ADNA

• "Make yourself more visible."
• "Grow and become more organized."
• "Apply political pressure…"
• "Poll its members more often."
• "Become very active with communications…"

For detailed results including respondent’s comments, advice and Quality of Life ratings:

http://www.surveymonkey.com/Report.asp?U=46433045183